The Clouds split! Literally. If you don’t know what I mean, here’s a visual.
Of significance is the introduction of the new Adobe Advertising Cloud. Here’s the live tweet that is relevant:
#adobesummit Adobe purchased @TubeMogul in Dec, 2016 and Livefyre recently. Now integrated with marketing cloud.
— autowoven (@autowoven) March 20, 2017
Adobe Media Optimizer is now merging with TubeMogul platform – now called Adobe Advertising Cloud #adobesummit
— autowoven (@autowoven) March 21, 2017
Adobe Analytics is now it’s own Cloud offering and combined with Audience Manager (a product to capture non-authenticated user data) into a single Analytics Cloud.
Do u know the difference between Anonymous, Authenticated and Unified profiles? #adobesummit #Campaign #AudienceManager pic.twitter.com/kXuAPhpNjb
— autowoven (@autowoven) March 21, 2017
and Adobe Marketing Cloud has had significant upgrades. We will summarize the significant updates below –
Adobe Experience Manager 6.3 has been introduced. With 6.3, you can now re-use content across experiences using Content Fragments and Experience Fragments.
Content fragments in #AEM make it easy to copy pages, create language projects and add teams #productivityatitsfinest #AdobeSummit
— andi conti (@andiconti) March 24, 2016
AEM 6.3 Assets also receives significant performance upgrade.
And Adobe Marketing Cloud comes with better integration with Creative Cloud products (like Photoshop)
#AdobeSummit – expanding the world of creative cloud & marketers world pic.twitter.com/QqcqUfxaSK
— Natalie Petouhoff (@drnatalie) March 22, 2016
With over 70% (by our guestimates) of the attendees either using or interested in Adobe Analytics, it goes without saying that Adobe Analytics and Audience Manager products received several updates.
Adobe Campaign released a new version and has better integrations with AEM and Analytics.
#adobesummit managing your campaign workflow with rules and segments is as easy as drag-n-drop #adobecampaign pic.twitter.com/BJ8v05sKk0
— autowoven (@autowoven) March 22, 2017
#adobesummit managing your campaign workflow with rules and segments is as easy as drag-n-drop #adobecampaign pic.twitter.com/BJ8v05sKk0
— autowoven (@autowoven) March 22, 2017
So, where is Adobe placing it’s bets for the future?
Where is Adobe placing its bets in 2017? #adobesummit #partnerday pic.twitter.com/S4VEwrIykL
— autowoven (@autowoven) March 21, 2017
What’s a blog without comments, right? Do share your comments below – we would love to hear your perspective of the Adobe Summit!