Uncategorized

Why Cloud-Native Infrastructure Matters in Modern Content Management

by
Share Button

Imagine managing content for an online retailer, and suddenly, it’s the holiday season. Traffic surges as customers flock to your site for special deals. If you’re using a traditional content management system (CMS), this increase in traffic could cause your site to crash or slow down, leaving potential customers frustrated and losing business. Now, imagine … Read more

Enhancing Customer Satisfaction through Edge Computing: Unleashing the Power of Real-Time Analytics and Optimization

by
Share Button

In today’s digital age, customer satisfaction is paramount for organizations seeking to thrive in a competitive landscape. Meeting and exceeding customer expectations requires the ability to deliver personalized and seamless experiences. This is where edge computing, in conjunction with real-time analytics and optimization solutions like Adobe’s Customer Journey Analytics and Adobe’s Journey Optimizer (Edge-based Solution for Optimizing Digital User Journey), plays a pivotal role. By leveraging the power of edge computing, businesses can enhance customer satisfaction and drive a significant return on investment (ROI). In this blog post, we will explore how edge computing improves customer satisfaction and its correlation with Adobe Journey Analytics and AJO.

Read more

Adobe Analytics – The Evolutionary Journey of Web Analytics

by
Share Button

Today, I’ll take you through the fascinating story of Adobe Analytics, a powerhouse in the field of web analytics. Having been actively involved with the platform since its days as Site Catalyst from Omniture (2011-2012), I’ve witnessed its remarkable evolution, from basic reporting to the cutting-edge visualization capabilities of Workspace.

One question that frequently comes my way is, “Why should I choose Adobe Analytics?” Drawing from my extensive experience with the product, here’s my response:

Read more

Unlocking the Synergy: Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics

by
Share Button

In today’s digital landscape, seamless cross-platform experiences have become a vital aspect of successful marketing strategies. With the integration of various Adobe products, such as Adobe Journey Optimizer, Adobe Target, Marketo, and Adobe Analytics, marketers can leverage a range of powerful features to enhance their campaigns. In this article, we will explore the interrelation and shared features of these platforms, shedding light on the possibilities they offer.

If you have prior experience with Adobe Target or Marketo, you’ll discover that your familiarity with these platforms proves beneficial when working with Adobe Journey Optimizer (AJO). Let’s delve into some examples that highlight the shared features and synergies between these solutions.

Read more

Back in Person @ Adobe Summit 2023 – With masks in the past!

by
Share Button

The Adobe Summit is next week!, and our team of technical consulting professionals is gearing up to attend this exciting digital conference. We can hardly wait to meet customers, catch up with old friends at Adobe, and learn about the latest innovations in the CDP space, AEM, Workfront, and Assets. Here’s a breakdown of what we’re most looking forward to:

Read more

7 Secrets about AEM as a Cloud Service

by
Share Button

Adobe Experience Manager (AEM) is a powerful content management system (CMS) that is widely used by organizations of all sizes to create and manage digital experiences. One of the key differentiators of AEM is that it is available as a cloud service, which provides a number of benefits over traditional on-premises solutions. In this blog post, we will reveal 7 secrets about AEM as a cloud service that you may not know.

Read more

2022’s biggest Adobe stories – in a minute!

by
Share Button

2022 has been full of twists and turns. A war that showed no abating to an inflation induced anxiety that left marketers to make tough decisions. It’s all the more important for digital marketers to keep abreast of technology updates. If you haven’t kept up with the latest, here are the top 7 stories for … Read more

Is COVID-19 sending us back to basics – Customer, Content and Context? *edited

by
Share Button

* This post was originally published in Dec 2020 and updated Jan 2022 Covid-19 has brought about a sea change in human behavior. The way we work, travel, eat, shop and play has suddenly changed. Some of the changes in behavior are temporary while others could be more permanent. A lot of it remains to … Read more

10 ways AEM Forms is better than Google Forms – Part 2

by
Share Button

… Continued from Part 1

6. Email Notifications

Email notifications at any step of the form intake process – not just after final submission, is a very powerful feature for any Forms Automation solution. AEM Adaptive Forms uses AEM Sling based SMTP mail integration to send notifications. Email recipients could be either explicit email fields within the form, programmatically extracted from form fields or pre-determined by the Form creator.

Google Forms provides some basic email notification features but at this time does not have as advanced features as AEM Adaptive Forms.

7. Advanced form routing & Workflows

Consider a HR Onboarding process which tracks an applicant from the interview process, background checks, employee onboarding, benefits registration and so on. In a typical organization, there are several players and departments involved as the applicant/ employee makes the onboarding journey. If you consider the amount of information that needs to be carried from one step to another – scaling this across an organization is a nightmare without having some sort of automation at work.

AEM Adaptive Forms, with it’s powerful workflow and user-authentication features in place is a game changer in this respect. Forms can be routed between parties securely via AEM Workflows. On top of that, the workflow steps can be put together by non-technical folks using simple drag and drop tasks, all from within the browser.

Read more

6 takeaways from Adobe Summit 2015 #AEM6

by
Share Button

summit

Even before the Adobe Summit, that took place in March 9th to 13th, 2015 in Salt Lake City, UT, Forrester had this to say “Adobe was a runaway winner across a broader digital experience delivery portfolio”. 

Adobe put a great show (including a concert by Imagine Dragons!) and displayed a wide range of digital marketing products and integrations. It was fun. It was Radioactive!

“Marketing” for marketing aside, there was a lot of ‘meat’ in the conference as well. So, without much ado, here are our 6 takeaways from Adobe Summit 2015.

Read more