Today, I’ll take you through the fascinating story of Adobe Analytics, a powerhouse in the field of web analytics. Having been actively involved with the platform since its days as Site Catalyst from Omniture (2011-2012), I’ve witnessed its remarkable evolution, from basic reporting to the cutting-edge visualization capabilities of Workspace.
One question that frequently comes my way is, “Why should I choose Adobe Analytics?” Drawing from my extensive experience with the product, here’s my response: