Adobe Journey Optimizer (AJO)

Autowoven's partnership with Adobe has helped deliver award winning digital experiences

Customer Journey Optimization can be hard. But it does not have to be.

Simplify marketing automation with autowoven

Here's why big brands need AJO

Valuable Customer Insights

Gain a deep understanding of customer expectations and potential frustrations.

Channel and Touchpoint Clarity

Identify the preferred channels and touchpoints customers use to engage with your products.

Messaging and Campaign Focus

Bring clarity, purpose, and direction to your messaging and campaigns.

Strategic Investment Allocation

Determine areas where additional investments are needed to enhance the customer journey.

Behavior Prediction and Influence

Optimize touchpoint structures and craft cohesive messaging to guide customer behavior.

Let's get started

Your CDP journey with Autowoven

Adobe Journey Optimizer is a powerful tool that can help you create personalized, connected, and timely customer experiences across any app, device, or channel. But it's not just a plug-and-play solution. To get the most out of AJO, you need to work with experts who understand the platform and how to use it to achieve your business goals.

Here are 3 reasons to partner with Autowoven for your next-gen customer journey optimization solution

01 Avoid costly mistakes

Eliminate complexity with our solution experts

Adobe Journey Optimizer is a complex platform, and there are many potential pitfalls that can lead to costly mistakes. For example, if you don't have the right expertise, you may choose the wrong features or configure them incorrectly. This can lead to wasted time and money, and it can also damage your customer relationships.
02 Better ROI
Effective Campaigns give better returns

Adobe Journey Optimizer is a powerful tool, but it's only as good as the implementation. Our experts can help you get the most out of your investment by helping you design and implement effective campaign management workflows, measure the results of your campaigns, and optimize for continuous improvement. Using AJO's advanced AI features to predict your customer's next best action (NBA) goes a long way in getting better returns on your investment.
- Improved Campaign Performance
- Enhanced Customer Engagement
- AI and Data-Driven Decision Making
- Continuous Improvement
- Campaign Measurement and Attribution
- Streamlined Operations
03 Security & Compliance
Strengthening Trust and Protecting Data

Autowoven's AEP and AJO experts emphasiz on protecting customer data by employing robust security measures to safeguard sensitive information. We are well versed with the latest compliance regulations such as GDPR and HIPAA to ensure your data is secure and protected. Our implementations of customer journey optimization ensure the following:
- Data Protection
- Fraud Detection
- Authentication and Authorization
- Compliance with Regulatory Requirements
- Incident Monitoring and Response
- Trust and Reputation

Adobe Journey Optimizer (AJO) FAQs

1.What is Adobe Journey Optimizer?

Adobe Journey Optimizer is an agile and scalable application for creating and delivering personalized, connected, and timely customer experiences across any app, device, or channel. Adobe Journey Optimizer's key capabilities include:

Data Protection
Fraud Detection
Authentication and Authorization

Compliance with Regulatory Requirements
Incident Monitoring and Response
Trust and Reputation

2. When was Adobe Journey Optimizer(AJO) released?

Adobe Journey Optimizer will be generally available to customers in Summer of 2021.

3. Is Adobe Journey Optimizer included with AEP?

Adobe Journey Optimizer is a feature of Adobe Experience Platform (AEP) that allows businesses to optimize the customer journey by analyzing customer data and identifying opportunities to improve the customer experience. Journey Optimizer uses machine learning and predictive analytics to identify patterns and trends in customer behavior, and provides recommendations for targeted interventions to improve the customer journey.

Whether or not Journey Optimizer is included with an AEP license will depend on the specific terms of the license agreement. It is important to carefully review the terms of any license agreement to understand the features and capabilities that are included with the product. It is also important to note that additional fees may apply for certain features or services, even if they are included with the base AEP license. Talk to us today for a free analysis for your specific needs.

4. Who are the typical consumers of Adobe Journey Optimizer?

Adobe Journey Optimizer is built for marketers and customer experience practitioners at brands of all sizes looking to create and intelligently deliver exceptional customer experiences across the entire customer journey.

5. What’s an example of how a marketer might use Adobe Journey Optimizer?

Marketers will be able to use Adobe Journey Optimizer to send both individualized communications as well as audience-based batch communications. For example, a clothing store typically sends post-purchase surveys to all customers who have purchased products in the last week. Due to inclement weather, a few shipments experienced delays. Seeing which customers have not received their shipments, the clothing store can exclude them from the scheduled customer satisfaction send and instead send a personalized email apologizing for the delay and offering a discount code with product recommendations based on the customer’s past purchases. Marketers can also use the application to send real-time behavior-based communications. For example, the same retailer would be able to engage a loyal customer who pulls into the store parking lot in real time by sending them a push notification about a sweater that is back in stock in the customer’s size.

6. What’s an example of how a customer experience practitioner might use Adobe Journey Optimizer?

Non-marketers such as operations teams and customer support who are engaged in the customer experience can use Adobe Journey Optimizer to manage a variety of tasks such as operational notifications or even to monitor the onboarding process. Take for example, an amusement park where park visitors download a mobile app as part of their park experience. Maintenance staff can use Adobe Journey Optimizer to notify park visitors of rides that are currently closed due to maintenance.

7. How is Adobe Journey Optimizer priced?

Pricing for Adobe Journey Optimizer scales based on the sophistication of use cases being addressed and the number of engageable customer profiles actively engaged through Adobe Journey Optimizer.

8. How does Adobe Journey Optimizer differ from Journey Orchestration?

Adobe Journey Optimizer is the evolution of Journey Orchestration, with added orchestration, segmentation, content, and delivery capabilities combined into a single application. Some added capabilities include:

Identity resolution & audience management allows organizations to go easily go beyond the traditional segment and build journeys off each individual profile; and because of this for marketing outreach and audience-based campaigns.
A message designer allows brands to easily create and personalize email & mobile messages with a drag & drop interface & easy-to-edit templates.
Adobe Experience Manager Assets Essentials provides a centralized location for asset management, making it easy to reuse assets needed for personalized messages and offers.
A centralized offer decisioning service powers personalized offers across the customer journey at scale.

9. How does Adobe Journey Optimizer differ from Journey Orchestration?

Identity resolution & audience management allows organizations to go easily go beyond the traditional segment and build journeys off each individual profile; and because of this for marketing outreach and audience-based campaigns.
A message designer allows brands to easily create and personalize email & mobile messages with a drag & drop interface & easy-to-edit templates.
Adobe Experience Manager Assets Essentials provides a centralized location for asset management, making it easy to reuse assets needed for personalized messages and offers.
A centralized offer decisioning service powers personalized offers across the customer journey at scale.

10. How does Adobe Journey Optimizer differ from Journey Orchestration?

Identity resolution & audience management allows organizations to go easily go beyond the traditional segment and build journeys off each individual profile; and because of this for marketing outreach and audience-based campaigns.
A message designer allows brands to easily create and personalize email & mobile messages with a drag & drop interface & easy-to-edit templates.
Adobe Experience Manager Assets Essentials provides a centralized location for asset management, making it easy to reuse assets needed for personalized messages and offers.
A centralized offer decisioning service powers personalized offers across the customer journey at scale.

About

autowoven provides customized technology solutions to enterprise customers for increased digital engagement. As Adobe Solutions Partner, we provide cutting-edge marketing solutions using Adobe Marketing Cloud suite of products. Additionally, we develop solutions for OpenText TeamSite Web Content Management System.